Norwegian Cruise Line names world’s first purpose-built liner for Chinese market Norwegian Joy
Internationally-acclaimed Norwegian Cruise Line (NCL) has unveiled the English and Chinese names for the world’s first purpose-built cruise liner for the China market. The most innovative ship ever styled exclusively for Chinese guests has been named ‘Norwegian Joy’ – translating into Chinese as 喜悦号 (Xǐ Yuè Hào). The name Norwegian Joy emphasises the experience that the ship will offer — 尽享喜悦 海上乐园, a promise that guests will ‘Experience Paradise on the Sea’.
“After closely studying the Chinese cruise market for several years, we wanted to be clear about what we will deliver to our guests on this spectacular vessel,” said Norwegian Cruise Line Holdings Chief Executive Officer Frank Del Rio. “Norwegian Joy will provide the same sense of freedom and flexibility found on all Norwegian Cruise Line ships, but with resort-style holiday experiences and amenities designed specifically with the Chinese guest in mind.”
With a capacity of 3.900 guests, the new Breakaway Plus-Class vessel will debut in China in Summer 2017. Norwegian Joy is designed specifically for the Chinese traveller, with cuisine and on-board experiences that cater to the unique holiday preferences of Chinese guests. This unrivalled customisation for the China market has involved detailed consultation with Chinese partners and local experts on the subtleties of Chinese culture and preferences.
The upscale cruise experience especially tailored for modern Chinese travellers extends from world-class entertainment to a wide range of specially curated fine international dining, unrivalled duty-free luxury shopping at sea and a new range of incredible first-at-sea activities on board.
“Chinese guests will discover an unmatched quality of service, cuisine, entertainment and retail experience on board Norwegian Joy that is simply not available in the China market today,” said Senior Vice President and Managing Director of China, David Herrera. “With Norwegian Joy, we will unquestionably offer our Chinese guests a superior product and introduce a new standard of innovation and excellence into what will soon be the world’s second largest cruise market.”
Additional details, including the ship’s homeport, accommodation, dining and entertainment will be shared in the coming months.